How we work. Five stages, every time.
No engagement skips a stage, and no stage happens without a deliverable you can point to afterward. This is the same process whether you're buying a single Audit or the full Performance bundle.
Scope & access
A short kickoff call to confirm what matters to you, followed by read access to Search Console, Analytics and (where relevant) your CMS. No work starts before this is settled.
DELIVERABLE: A written scope note confirming what's in and out.
Diagnose
The technical crawl, content review and (where relevant) competitive scan — the same diagnostic pass whether it's a standalone Audit or the first step of a retainer.
DELIVERABLE: A findings log, issues ranked Critical / High / Medium.
Roadmap
Findings become a prioritized plan — what to fix first, what to fix next, and why, in writing.
DELIVERABLE: The written roadmap document, yours to keep.
Build
Implementation — technical fixes, content briefs and pages, local profile work, or whatever the scoped service calls for — done directly where we have access, handed off cleanly where we don't.
DELIVERABLE: A change log: what shipped, when, and what it touched.
Measure & report
Every 30 days, the named KPI set for your service, reported plainly — including what didn't move, not just what did.
DELIVERABLE: A report, plus the next cycle's priorities.
Deliverables
| STAGE | DELIVERABLE | FORMAT |
|---|---|---|
| Scope & access | A written scope note confirming what's in and out. | Written document |
| Diagnose | A findings log, issues ranked Critical / High / Medium. | Written document, severity-ranked |
| Roadmap | The written roadmap document, yours to keep. | Written document, prioritized |
| Build | A change log: what shipped, when, and what it touched. | Written document |
| Measure & report | A report, plus the next cycle's priorities. | Written document, every 30 days |
Tools we use
- Google Search Console
- Google Analytics 4
- Google Business Profile
- Core Web Vitals / PageSpeed reporting
- A site crawler for technical audits
- Rank and citation tracking for the queries we're measuring
What to expect, and when.
First deliverable
Within 10 working days of kickoff — every engagement, no exceptions.
Reporting
Every 30 days — a fixed cadence, not 'whenever there's news.'
After minimum term
Month-to-month, where a minimum term applies at all.
Real change
Compounds over months, not weeks — stated plainly rather than oversold.